About Success Ideas and Susan Carter
For more than 10
years, I've been helping small businesses "do more with less" as a
consultant for operations and marketing.
Initially, I contracted with a
franchise developer as a writer to develop and document procedure manuals for
new franchise businesses. With extensive background as a writer and
designer of marketing, advertising, and publicity materials, I was also asked
to create high-impact, low-cost marketing campaigns for each franchise.
Eventually, I began working independently with non-franchise, small business
owners who could significantly benefit by adapting the same business system
model used by successful franchises.
In 1998, during a
conversation with a client, I realized there were many small business owners
and independent professionals who understood the value of developing their own
business system, but simply couldn't afford to have me work so intensely on
their projects. My client said, "Susan, you're a writer! Write a book that
will help them do it themselves."
Taking this remark
to heart, one year later I authored and published my first book, How To Make
Your Business Run Without You.
Since then, I continue to offer one-on-one
consulting services for those who want and need undivided attention, as well as
develop materials to help small and micro business owners and self-employed
professionals “do more with less.”
The best way to
find out if the information I offer can help your business, is to sign up for
my FREE SuccessExpress Press ezine. Every article is written by me, designed to
give practical advice for operations and marketing. If the information in
SuccessExpress Press doesn't apply to your business, it's just as easy to
unsubscribe. Use the "29ways-signup" link above to
subscribe and you'll receive my popular 29 Ways to Increase Profits and
Productivity ebook absolutely free.
To your success,
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